Lamborghini Urus: Full Report
Overview
The Lamborghini Urus is the world’s first Super Sport Utility Vehicle (SSUV), bringing together the heart of a Lamborghini supercar with the versatility of a luxury SUV. Launched in 2017, it marked a bold new direction for the Italian marque, quickly becoming its best-selling model. The Urus combines thrilling performance, unmistakable design, and high-end comfort, all wrapped in a powerful, all-terrain package.
Performance & Engine
- Engine Type: 4.0-liter twin-turbocharged V8
- Max Horsepower: 657 hp (2023 model)
- Torque: 850 Nm (627 lb-ft)
- Acceleration (0–100 km/h): 3.3 seconds
- Top Speed: 305 km/h (190 mph)
- Transmission: 8-speed automatic
- Drivetrain: All-Wheel Drive (AWD)
- Drive Modes: Strada (Street), Sport, Corsa (Track), Neve (Snow), Sabbia (Sand), Terra (Off-road), Ego (Custom)
The Urus offers supercar-level acceleration while retaining off-road capability, making it one of the fastest SUVs in the world.
Design & Exterior
- Length: 5,112 mm
- Width: 2,016 mm
- Height: 1,638 mm
- Wheelbase: 3,003 mm
- Curb Weight: ~2,200 kg
Design Highlights:
- Y-shaped LED headlights and taillights
- Aggressive front fascia with hexagonal air intakes
- Coupé-like roofline with muscular shoulders
- 21" to 23" wheels with performance tires
- Dual exhaust with signature Lamborghini growl
Interior & Features
The Urus interior blends luxury, sportiness, and technology:
- Premium leather, Alcantara, carbon fiber, and aluminum finishes
- Dual-screen infotainment with haptic feedback
- Fully digital instrument cluster
- 4-seater or 5-seater configuration
- Optional panoramic sunroof
- Ambient lighting
- Lamborghini Infotainment System III (LIS III)
Advanced tech includes:
- Adaptive cruise control
- Lane assist systems
- 3D surround view camera
- Wireless charging & Apple CarPlay/Android Auto
Suspension & Handling
- Suspension: Adaptive air suspension with active dampers
- Brakes: Carbon-ceramic brakes (largest fitted on an SUV)
- Steering: Rear-wheel steering for agility
- Chassis Control: Lamborghini Dynamic Veicolo Integrata (LDVI)
These systems ensure superior handling both on and off the road.
Variants
Lamborghini offers several trims and special editions of the Urus, including:
- Urus S: More road-focused, luxurious variant
- Urus Performante: Lightweight, track-tuned version with improved aerodynamics and reduced weight
Price & Market
- Base Price (India): ₹4.18 crore+ (ex-showroom)
- Base Price (USA): $230,000+ USD
- Competitors: Bentley Bentayga Speed, Aston Martin DBX707, Porsche Cayenne Turbo GT
Final Thoughts
The Lamborghini Urus redefines what an SUV can be. It’s not just fast for an SUV—it’s fast, period. With its unmistakable design, thunderous performance, and everyday usability, the Urus stands at the pinnacle of the luxury performance SUV segment.
"It’s a Lamborghini you can take anywhere—fast, loud, and unmistakably bold."